The Emotional Brand Methodology Model

How we implement

The free Brand Feeling Snapshot is our own read: a same-day audit of the site, social, and one touchpoint the client picks, scored for voice consistency and estimated emotional position from public signals — reviews, comments, replies.

The Brand Story & Positioning Sprint instruments it properly: a short survey to 15–30 real customers or donors (10 minutes, mostly multiple choice) produces the plotted Emotional

Position and the full Attachment Index, and the touchpoint audit expands to five to eight channels. That fuller version becomes the before-baseline for the Content Care retainer, so progress is measurable at the next check-in, not just felt.

The Emotional Brand Resonance Model

  • Emotional Position

    Where the brand currently sits on two axes how positive the feeling is, and how activated it is. Plotted from a short survey of real customers or donors.

  • Attachment Index

    How strongly people are bonded to the brand, not just whether they like it - affection, connection, passion, and how much they’d miss it if it were gone.

  • Voice Consistency

    Whether the brand sounds like the same entity everywhere someone meets it - website, social, email, and in person. Scored touchpoint by touchpoint.

  • Implementation

    Approved strategies transition to implementation under disciplined governance.