Are you ready for the season of giving?

November and December aren't just the holidays. December alone accounts for 37% of annual online revenue for the average nonprofit (M+R Benchmarks 2026) — ranging from 23% to 52% depending on your cause.

If you haven't started planning, it's not too late. Here's what I'd do this week.

if you already have a donor list

Open your phone. Pick five people who've given before and text them personally — not a blast. Ask them to give again, and to pass it to one person they know.

Have your campaign page live before that first text goes out.

Then ask each board member for three introductions. December is the one month where the ask isn't awkward.

if you’re starting from zero

Set up a donation page today. GiveLively is free for registered nonprofits and you can have it running in an afternoon. Do you need help with your GiveLively page? Send us a note.

Find two or three organizations doing similar work and pitch a shared goal. A joint campaign puts you in front of their lists as well as your own.

Approach creators who already care about your issue. One genuine advocate tends to outperform paid reach.

Need help getting a campaign live? Send us a note.